I'm a product designer at Pocket FM, a global entertainment platform with 300K+ writers and 250M+ listeners across 20+ countries. My work spans both sides: the tools and systems writers use to create and grow, and the surfaces that help listeners find their next great series.
I'm usually brought in before the design problem is fully defined, when there's a business question or a growth challenge with no clear brief. My job at that stage is to shape what we're solving alongside product and engineering, then stay in it until what ships moves something real.
Before Pocket FM, I designed automotive HMI at TATA Elxsi and worked on digital banking at HDFC Bank. The thread across all of it: making complex systems easy to navigate for the person sitting in front of them.
// Experience
Pocket FM
Product Designer II
Apr 2026 - Present
Building Stage, a feed that helps listeners discover emerging audio series and enables writers to reach their first audience. Focused on accelerating content testing and strengthening writer activation and retention.
Product Designer I
Jul 2024 - Mar 2026
Built AI-powered workflows that enable writers to create production-grade marketing assets like series trailers and teasers, contributing to a 60% increase in content sharing adoption.
Led the redesign of Pocket FM's contest ecosystem, defining the experience for bringing new writers into contests and enabling blockbuster content creation, resulting in a 110% increase in contest adoption.
Improved contest discovery through personalized recommendations and genre-based navigation, driving +20% participation among new writers and +51% among existing writers.
Contributed to the writer platform revamp across app and web, redesigning core creation flows to reduce friction for writers managing and publishing their series.
Associate Product Designer
Sep 2023 - Jun 2024
Simplified core writer journeys and led A/B experiments across onboarding, activation, and retention, driving an 8.5% increase in first-episode publishing, a 1.4X improvement in writer activation, and a 20% increase in writer retention.
HDFC Bank
Product Design Intern
Worked on design challenges across mobile banking and conversational UI journeys, focused on making banking flows faster and easier to complete.
TATA Elxsi
Product Design Intern
Designed HMI concepts for vehicle infotainment and digital cluster screens, focused on keeping drivers informed without pulling their attention from the road.
// Education
National Institute of Fashion Technology (NIFT, Bhubaneswar)
Bachelor's of Design, Product Design
2019 - 2023